Zoombak ™
Zoombak Press Release
Securus, Inc. Acquires Zoombak, LLC
Acquisition Creates Powerful Combination of Two Leading Personal GPS Companies
Cary, NC (February 22, 201)
Securus, Inc., a market-leading provider of GPS-based products and
technology to address a new and fast growing segment of the GPS market,
Safety and Security applications, announced today that its wholly-owned
subsidiary has acquired substantially all of the assets of Zoombak, LLC
from TruePosition, Inc. Zoombak is a leading seller of personal GPS
tracking devices that help people track the things that are most
important to them, from teenage drivers to employees and automobiles.
Zoombak’s® award-winning GPS trackers are available in more than
12,500 retail locations through more than 100 U.S. retail partners
including Best Buy, Radio Shack, Sears, Pep Boys, Car Toys and
Amazon.com.
“The Securus team is very pleased to begin working with Zoombak’s
partners and customers. We will continue to offer Zoombak products and
deliver enhanced services to the consumer,” states Chris Newton,
President and CEO of Securus, Inc. “Securus’ strategy has been to build
market-specific product offerings and to deliver these through channel
partners, with the ultimate goal of building out a retail distribution
network for these products. This acquisition is intended to accelerate
our business plan by providing us ready access to a developed retail
partner network that the Zoombak team has skillfully assembled over the
last few years. We welcome the Zoombak operation and key team members
to Securus and believe together we create real synergies.”
“Securus brings a great strategic fit and continuation of the Zoombak mission. We believe that Securus will successfully continue to build the brand as well as the personal GPS category,“ says Steve Stuut, CEO of TruePosition, parent company of Zoombak, LLC.
Securus currently offers portable GPS locators designed to serve various markets, including:
- College Students and General Use: eClick is especially designed for and available for use by college students and will soon be available as a general-purpose GPS-based panic button.
- Special Needs Individuals: eCare is a personal GPS locator designed for individuals with cognitive disorders such as Alzheimer’s disease, Dementia, Autism and Down syndrome.
- Law Enforcement: CatchAThiefGPS is designed to help law enforcement personnel recover commonly stolen items like bicycles, cars and laptop bags and prevent future thefts.
- Pet Tracking: SpotLight and SpotLite are available to track pets with the help of the American Kennel Club Companion Animal Recovery division.
- Child Safety: eSafe is a personal GPS tracking device designed to increase children’s safety.
“We are delighted to join the Securus team as we continue the legacy
of Zoombak,” said Peter Muldoon, VP of Sales for Zoombak, LLC. “Zoombak
is a leading seller of personal GPS devices through the retail channel.
Securus brings a deep and expanding portfolio of personal GPS products
and services that we believe our retail customers will embrace as we
build the personal GPS security category. We look forward to continuing
the market-leading sales of Zoombak products while introducing new
products and services from Securus to our retail partners. The
combination of Securus and Zoombak products should bring benefits to
our retail partners and, more importantly, to our consumers who are
looking for new products that help keep loved ones and valued
belongings safe.”
About Securus:
Securus is focused on deploying GPS-enabled solutions for the
Safety and Security market. Securus has developed a complete GPS
technology platform, “GPS as a Service,” enabling the Company and its
market partners to deliver tailored GPS hardware and software solutions
specifically designed for each vertical. Securus’ strategy is to
partner with leading companies in each vertical market with domain
expertise and ready market access ensuring best-of-class solutions and
rapid market growth. Securus has developed products for a number of
markets, including college students, individuals with special needs,
pet protection, child safety and law enforcement.
Visit Securus at http://www.SecurusGPS.com.
Media Contact: Megan Lavery: 866-989-7768 | http://www.SecurusGPS.com |




